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Marketing a Film to the Hip Hop Community… Guerrilla Style

Chris Knittel speaks in this article about the guerrilla tactics employed to market Snow On Tha Bluff , a violent crime, heroin and poverty fuelled film about Atlanta’s ‘forgotten neighbourhood’, The Bluff. Chris starts off with burning a good 3,000 DVDs of an enticing, raw segment of the film (In which protagonist, Curtis Snow, ambushes …

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