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80/20 Filmmaking

80/20 Filmmaking

The 80/20 rule, Pareto Principle, the vital few – all names used to describe the rule of thumb in business, and quite effective in life too, that results in imbalanced outcomes. You can look at it as the peak of the bell curve, the minimum effective dose. The...

Build It and They Will Not Come

You can tell the most engaging story, be the greatest filmmaker in the world, take an audience through the range of emotions, laughing, crying, hating, loving. People watch films for enjoyment, escapism, learning and as coping mechanisms. The who, what, where, why and...

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